is reflected in the diversity of its extraordinary customs, arts and culinary tradition. Its people, as the heirs to such lavish culture and heritage, are gifted with special talents and abilities, and make use of what they have inherited to create world-class works of art and contemporary products.

exposes the Indonesian people to a massive market with no borders, creating a highly competitive environment. The rapid development of information technology also impacts on the existing culture.

It is important for the people to maintain their productivity and make significant contributions to mark their continuous existence in the world of rapid globalisation.

AlunAlun Indonesia is created not only as a place to show and market the diversity of Indonesian products to the world, but also to provide a new source of economy to improve the welfare of the people.