Most Indonesians are very familiar with the concept of an alun-alun (town square), which can be found in almost every Indonesian city. From the golden era of Indonesia’s ancient kingdoms through to the colonial period, till today, alun-alun is well known as the hub of the city’s hustle and bustle.

It is usually located at the city centre where all of the major events happen, whether it be the government, business or local activities. The alun-alun is typically surrounded by a fascinating mix of stores, different office blocks, exciting family entertainment and leisure centres so it is definitely designed to meet everyone’s needs.

is a modern retail space created not merely for enjoyment but also to support the development and marketing of Indonesia's culture-based products such as handicrafts, food, drinks, and entertainment in Indonesia and abroad.

The mission of AlunAlun Indonesia is to make a “Panggung Indonesia” (Stage of Indonesia) and make it the country's pride and joy. The Panggung displays Indonesia at its best, showcasing its handicraft, culinary tradition and entertainment. It is also the place for education and fun learning about Indonesia's cultural heritage.